He learned everything from scratch, including the freezer’s use, design, fabrication, production process, negotiate and communicate with suppliers and customers. The sophistication of people is what helps him comprehend things better. He chooses to treat everyone sincerely and prioritize customers in business and company management, this make his employees/partners and customers are willing to give trust.
On June 17, 2011, his business was affected. The factory was completely destroyed by fire, leaving only moulds. Furthermore, the founder, Max considered giving up due to the pressure from the banks’ and suppliers’ arrears. But with the encouragement of relatives, unwilling to let his employees who follow him for many years and lose their jobs, he finally faced the problem bravely, and because of his business integrity, the machinery supplier gave credit and the opportunity to try the machinery, and the bank also approved the instalment payments, so the factory could restart operations.
Due to the crisis experienced since the company was founded and the integrity attitude of the founder, Max, the partners came up with the brand name Imax, which represents the trust in the founder. Finally, the Imax brand was officially established on February 8, 2021.