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Tips for Arranging Beverages in a Commercial Fridge

By August 27, 2024No Comments
Tips for Arranging Beverages in a Commercial Fridge

Tips for Arranging Beverages in a Commercial Fridge

 

When it comes to displaying beverages in supermarkets, the role of display chillers and freezers is crucial. Whether it’s a simple beverage rack or a temperature-controlled display chiller, supermarkets aim to leave a positive impression on consumers and increase repeat purchases. But how should we arrange beverages to attract more consumers? Please read the following tips for detailed guidance.

 

Tips 1: Positioning at Eye Level

 

The primary purpose of a display chiller is to showcase the best aspects of the beverages to consumers, capturing their attention and ultimately boosting sales. It’s important to consider that consumers have varying heights, but an average eye level is around 160 cm (approximately 5’3″). Placing popular beverages at eye level ensures they are easily visible, making them the first thing consumers see. This strategy not only enhances the purchase rate but also improves the overall shopping experience.

 

Tips 2: Grouping Similar Types Together

 

Given the wide variety of beverages available on the market, it’s essential to group similar types or brands together within the commercial refrigerator. This organization allows consumers to quickly locate their preferred choices based on their needs, making the shopping process more efficient and user-friendly.

 

Tips 3: Clear Pricing and Product Display

 

It’s advisable to categorize beverages by price and clearly display their prices. However, it’s crucial to avoid placing beverages with a wide price range on the same shelf. Keeping the price range consistent on each shelf makes it easier for consumers to compare and make informed purchasing decisions.

 

Tips 4: Regularly Replenish Stock

 

After consumers purchase beverages, any empty spaces in the commercial refrigerator should be promptly replenished to ensure a neat and appealing display. A well-organized display chiller with neatly arranged beverages is more likely to attract consumers’ attention and encourage sales.

 

Tips 5: Utilize Lower Shelves for Low-Demand Items

 

For beverages with large quantities but lower sales volumes, consider placing them on the lower shelves of the chiller fridge. This approach not only reduces the pressure on the upper shelves but also makes efficient use of the lower space, keeping the more popular items at eye level.

 

Tips 6: Store Temperature-Sensitive Beverages Properly

 

Probiotic drinks and other temperature-sensitive beverages should be placed in the colder sections of the display chiller to ensure longer preservation. Maintaining the optimal temperature for these items is key to keeping them fresh and safe for consumption over time.

 

These are some essential tips for arranging beverages in a commercial refrigerator to maximize sales and improve customer satisfaction. If you have any questions or need further clarification, feel free to contact us. Thank you for your attentive reading!

 


 

 

We hope this information proves helpful to you. If you have any further questions, please feel free to contact our salesperson at 012-3868-210. Imax Refrigerator Malaysia offers various commercial chillers, refrigerator, chiller fridge, cold room & cool room, including convenience store chillers, supermarket chillers, restaurant and so on. We welcome you to visit us for your selection needs!

 

Imax Refrigerator Malaysia, a local manufacturer, offers a wide range of high-quality commercial refrigerators: Display ChillerDisplay FreezerInverter Display ChillerInverter Display FreezerOpen ChillerStainless Steel Upright ChillerStainless Steel Upright FreezerStainless Steel Counter ChillerStainless Steel Counter FreezerSolid Door Chest FreezerGlass Top Chest Freezer, and other products. With 30 years of experience in manufacturing commercial refrigeration equipment, direct sales from manufacturers and nationwide warranty, the company’s products are favored by customers at home and abroad.

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